Overview
Bloomberry Resorts Corp. is scaling its Philippine digital gaming business through FollowBet x VMX Live, a celebrity-led feature that combines livestreaming, audience interaction and gaming in one product. OnlyFun.PH, part of Bloomberry’s FUNaloMAX digital gaming portfolio, launched the feature with Viva Communications’ VMX and plans to onboard more than 100 streamers during the fourth quarter.
The rollout gives VMX personalities a direct livestreaming channel while linking viewers to games hosted within the same broadcast. For Malaysia-based industry observers, the development is relevant as an example of how regulated operators are testing creator-led engagement in a market outside Malaysia; the reports do not indicate that FollowBet is available in Malaysia.
New Game Releases and Product Iteration
FollowBet turns creator streams into the product interface
FollowBet x VMX Live was launched on October 30, 2026, according to the Daily Tribune. Angeli Khang and Robb Guinto were named brand ambassadors and livestream hosts. The feature allows users to watch the personalities, comment and participate in games without leaving the broadcast. The service also allows users to move between different artists’ streams and operates around the clock, according to Viva Communications vice president Jay Montelibano.
The product’s defining mechanism is the connection between a viewer and the host being followed. Players share the stake with the streamer they are watching, so a winning round for the host is also described as a winning round for the audience. This is a product rule reported by the Philippine Star and does not establish any expected return or guaranteed outcome.
OnlyFun.PH said it will add more game titles as it expands its catalogue. The available reports do not identify the new titles, their game types or whether the catalogue expansion has a confirmed release schedule.
The platform is positioned as a locally focused combination of regulated gaming, live entertainment and real-time chat. In this context, creator-led content is not simply a marketing layer: the host’s broadcast, audience interaction and game participation are designed to operate in the same session.
Operator Moves and Business Partnerships
Bloomberry and Viva extend the VMX distribution channel
The partnership connects Bloomberry’s online gaming unit with VMX, a video-on-demand and entertainment service owned by Viva Communications Inc. Additional VMX personalities expected to join include Jen Rosa, Skye, the Razon sisters and Zarah Laxamana. The reports describe these additions as planned or expected in the coming weeks, rather than as completed onboarding.
OnlyFun.PH vice president for player engagement Suzy Polyanska said more than 100 streamers were slated to join during the fourth quarter. The stated objective is to scale interactive live sessions, while the company also plans to expand the game catalogue. Neither the operator nor the reports disclosed user numbers, investment figures or revenue expectations for FollowBet.
For Viva, the commercial rationale is an additional audience channel for VMX artists. Montelibano said the arrangement could help performers widen their fan base, interact with the community and build rapport. For Bloomberry, the arrangement supplies a recurring stream of local personalities for a digital product that depends on live content and audience participation.
Bloomberry launched OnlyFun.PH in October as a creator-led entertainment application combining live shows and gaming. The service sits within FUNaloMAX, the group’s digital gaming arm. An earlier report said Bloomberry had moved its online offer to FUNaloMAX after shutting down its MegaFUNalo platform, showing that FollowBet is part of a broader reorganisation of the operator’s digital portfolio rather than an isolated feature launch.
Compliance, Regulation and Market Direction
PAGCOR licensing and age controls remain central
According to the company, FollowBet operates under a licence from the Philippine Amusement and Gaming Corporation, or PAGCOR, the Philippine gaming regulator. OnlyFun.PH restricts access to users aged 21 and above and applies know-your-customer identity verification to every player. The platform also says its broadcasts follow content guidelines and that safety protocols cover both players and streamers.
The reports describe identity verification, content monitoring and responsible gaming controls, but do not provide a detailed breakdown of the controls, testing procedures or enforcement results. The licensing statement applies to the Philippines and should not be read as evidence of approval in Malaysia or any other jurisdiction.
The launch arrives as competition for online players intensifies in the Philippines. International Entertainment Corporation was reported to be preparing its own LaVie online casino platform in Manila, although that separate plan is not evidence that it has launched. Against this backdrop, FollowBet’s emphasis on recognisable local personalities may help Bloomberry differentiate its online offer, but the commercial effect remains unreported.
Industry Insight and Outlook
FollowBet illustrates a shift from standalone online gaming interfaces toward products that combine distribution, entertainment and participation. The host becomes part of the user journey, while the live chat and ability to switch between personalities are intended to keep activity within one platform. That may improve the commercial value of creator partnerships if audiences repeatedly return, but no available source confirms retention, conversion or revenue performance.
The shared-stake model also makes the relationship between host performance and audience participation unusually visible. This could strengthen the entertainment proposition, while making responsible-gaming communication and clear explanations of game outcomes especially important. The available reports do not state whether the model uses RNG, live-dealer technology or another game format; the presence of livestream hosts alone does not resolve that question.
For Malaysian readers, the immediate lesson is market structure rather than local availability. Any comparable rollout in Malaysia would depend on the relevant local legal and licensing framework, creator agreements and content controls. FollowBet’s Philippine launch may nevertheless be worth watching as Bloomberry tests whether a large creator network can support a regulated digital gaming proposition.
Event timeline
- October 8, 2026: A report described Bloomberry’s launch of OnlyFun.PH as a live interactive entertainment platform within FUNaloMAX.
- October 30, 2026: OnlyFun.PH launched FollowBet x VMX Live with Angeli Khang and Robb Guinto as ambassadors and livestream hosts.
- November 3, 2026: OnlyFun.PH said more than 100 streamers were planned for onboarding during the fourth quarter, with further game titles also planned.
Unknown information
- The reports do not disclose FollowBet user numbers, investment, revenue expectations or the timetable for each additional streamer.
- The sources do not specify the new game titles or the technical game format used in FollowBet.